HOW WE WORK

Our Approach

At Market-Eye, we specialise in business-to-business (B2B) market research, focusing on understanding client perceptions to support strategic decision-making. All research is conducted in-house from our Hamilton office by our local team, using phone-based surveys tailored to each organisation and industry. This ensures consistency, quality, and a genuine understanding of your market.

Why Phone-Only Matters

  • Richer, more honest feedback: Direct conversations allow us to build rapport and clarify responses in real time.

  • Reach decision-makers: We connect with end-users, merchants, and business contacts who rarely engage with online surveys.

  • Higher response rates: Especially from those unlikely to complete digital surveys, ensuring your insights are robust and representative.

  • Positive association: Phone calls are still valued by New Zealand and Australian respondents, leading to better engagement.

Our Process

  1. Clarify Objectives: We begin with a collaborative discussion to define your goals and ensure the research addresses what matters most.

  2. Survey Design & Pilot: Surveys are drafted and refined through a pilot phase, ensuring questions are relevant and clear.

  3. Phone Interviews: Our trained interviewers conduct one-to-one conversations, probing for detail and context.

  4. Analysis: We use a mix of qualitative and quantitative techniques, including our proprietary Market-Eye 1.75™ Satisfaction Point, to deliver depth and actionable insight.

  5. Reporting: Results are presented in a comprehensive written report, including:

    • Net Promoter Score (NPS) for benchmarking and competitive gaps

    • Market-Eye 1.75™ Satisfaction Point with traffic light system

    • Detailed client commentary grouped by theme

  6. Review & Discussion: We review the report together (ideally in person), discuss key findings and commentary, and provide support for any follow-up questions or clarification.

Overview

  • Solely localised phone-based

  • Inhouse throughout the whole process

  • B2B markets across Australasia

  • Use of NPS, Market-Eye 1.75™ Satisfaction Point and detailed client commentary grouped into themes

  • Independent perspective - research, not consultancy

Why Market-Eye

  • Hamilton, New Zealand based B2B Market Research firm going for over 30 years.

  • Our whole process through initial discussions, survey design, surveying of clients, analyses, report writing and discussion of results is done inhouse.

  • User-friendly reports will give you detailed and actionable insights to support an increased relationship with your clients.

  • Benchmarking client’s relationship with staff, ability with technology adoption and opportunities based upon your organisation unique accounting skills will ensure opportunities will be identified quickly and easily implemented.  

  • We’re in this for the long-haul - many of clients have used us since the inception of the organisation, we pride ourselves on providing actionable information and building a structure that means our clients repeatedly use us to confirm market changes and get early signs of changes - with AI and automation coming, having detailed up-to-date information is important.