AREAS OF RESEARCH

Key Focus Areas

Our research provides organisations with independent, evidence-based insights into the aspects of client experience and business operations that matter most. We identify where attention is needed, giving you a clear understanding of how your organisation is perceived and where improvements may be considered.

Below details areas that organisations have and continue to use us to gain insights into:

Account Management & Customer Service

Assessment of account manager effectiveness and the quality of client relationships.

Branch Reviews

Evaluation of how local branches deliver products and services.

Supply and Product Performance

Analysis of supply chain and product quality issues and their impact on client satisfaction.

Market Conditions

Insight into industry changes and competitive pressures.

New Products & System Changes

Measurement of the impact of new offerings or operational changes.

Digital Experience & Technology

Evaluation of how digital tools and platforms affect client satisfaction and ease of doing business.

Acquisition of New Brands / Operations

Analysis of client perceptions before and after acquisition.

Areas we cover

  • Relationship based - Account Managers, Branch staff, technical support, Post purchase support, Administration, high-level tender relationships, Damaged relationships

  • Product based - quality, range, consistency, warranties

  • Supply based - deliveries (including DIFOT), pickup, availability, communication

  • Competitor based - product range or services, market changes, NPS (Net Promoter Score)

  • Overall company perceptions - ease of dealing, value for money, overall company, NPS (Net Promoter Score)

  • Other areas - technological, sustainability, regulation changes and other industry specific areas

Why Market-Eye

  • Hamilton, New Zealand based B2B Market Research firm going for over 30 years.

  • Our whole process through initial discussions, survey design, surveying of clients, analyses, report writing and discussion of results is done inhouse.

  • User-friendly reports will give you detailed and actionable insights to support an increased relationship with your clients.

  • We’re in this for the long-haul - many of clients have used us since the inception of the organisation, we pride ourselves on providing actionable information and building a structure that means our clients repeatedly use us to confirm market changes and get early signs of changes - with AI and automation coming, having detailed up-to-date information is important.