Market-Eye is a boutique business-to-business research organisation specialising in providing information relating to client relationships and competitive positioning.

The Market-Eye client audit:

• Covers all organisational touch points that a client may interact with.

•  Identifies client perceived strengths and weaknesses.

•  Allows an organisation to track progress at various levels i.e. overall, territory and or client ranking.

•  Uses an approach that maximises respondent inclusion by limiting the time required of a respondent and engaging with clients on a personal level (phone), as opposed to impersonal Internet based surveying.

•  Emphasis on what drives respondents and impacts on the organisational perceptions - we ask why. Phone interviewing allows us to probe responses given.

Our process for clients when working with us is simple and straightforward:

• We develop a survey based on our experience and discussions with the commissioning organisation.

• A list of contacts is provided - sub-segmented into predefined categories.

• Phone interview clients - supply focus.

• A report and discussion relating to findings & implications form the result presentation.

• The Market-Eye 1.75™ satisfaction point - based on empirical evidence we have developed our own scaling system that can identify the level and intensity of satisfaction across the attributes tested.

• Interview comments to support or expand on ratings obtained in the probing of answers that can only be undertaken in a personal interview process by skilled interviewers (phone interview).

• Net Promoter Score and where appropriate competitive NPS score for comparative purposes.

• Summary of key findings and identification of areas requiring rectification - overview and divisional.

• Predefined segmentation analysis can be included i.e. territory, reps, sales category rating.